Setting up an online store is simple and easy, it is getting the thought of purchasers and changing them into a dedicated customer that is difficult. There are such a large number of brands in the market selling comparable sort of items yet it is hard for an online business dealer to make their brand visible and gain customer’s trust for their product.
What a better way than social media to make your e-commerce business reach to millions of users. Social Media Marketing is the best and the fastest way to grow your e-commerce business and build your loyal consumer base. It is the most important step in E-commerce Marketing Strategy for E-commerce Business.
Facebook is one of the most used social media platform, used worldwide, among all the platforms available. According to a leading source, Facebook has approximately 1.20 billion daily active users. The average user spends more than 50 minutes per day on Facebook.
In this article, we are going to discuss a complete guide, which you need to know before starting your E-commerce Facebook Marketing campaign. This will not only help you in strategizing your Facebook Marketing campaign but how to strategize it o gain more users.
How to Set Up Facebook Business Page
Most of us use Facebook and have a personal profile created for it. However, to start marketing of your e-commerce business you will have to create a Facebook Page for your brand. Creating a page for your e-commerce business is more authentic and easy. In the event that you make an individual profile for your business rather than a Page, you risk getting it shut somewhere around Facebook.
To build your page you may click on the link appended below: https://www.facebook.com/pages/creation/
You will be asked to to create a page for Business/Brand or Community/Public Figure. Go ahead with Business or Brand. Fill up all the essential details and your Facebook Page is ready to use. This page is linked to your personal profile. So make to log in into your Facebook account before creating a Brand Page.
Add a genuine profile picture and cover photo on your business page. Do add a short description, which communicates your brand to your user. By doing this the page will look more authentic and users will trust your brand. If you have more than one person handling your Facebook Page, you can assign roles to your team members. For this Go to Settings< Page Roles. You can assign the role as Editor, Admin, Moderator, Advertiser, Analyst, and Live Contributor.
If you have multiple businesses running then you may opt for Facebook Business Manager. From here, you can manage all your Facebook Pages, Advertisements, and Product Catalog.
To optimize your Facebook Page always add a Call-to-Action Button (CTA). To add CTA, you must click on “Add a Button” over your cover photo. From the variety of options given, you can choose the button you want to add depending upon what you want in return. You can then redirect that button to your e-commerce store, a blog, or a video.
To make your page more reliable, always “Verify your Facebook Page.” For verifying Go to Settings<General<Page Verification. Here you can enter your contact number, country, and language. For verification, a Facebook representative will call you.
Increase your Facebook Likes and Followers
Once your Facebook page is set up you may now want to work towards increasing your Facebook Likes and Followers. To develop your number of Facebook fans, your page should accommodate relevant and informative content, yet additionally accessible. Do not overflow your page with promotional content. Keep in mind: All of the substance on your page will be listed via web indexes, helping you pull in more Fans to your page. Do thorough market research and have some competitor analysis for this.
Use Facebook’s plug-in option to promote your blog. Include a like button there only so that user need not got to your Facebook page.
You can also send an invite to your friends and group members to like your page. Include a like box while sending the invitation. You can also send invites via e-mail or Facebook messenger to give it a personalized touch. You may ask your team members or employees to like your page first.
Promote your Facebook page on various other social media platforms like Twitter, LinkedIn, and Instagram. Cross-platform promotion is a great technique to increase your like and followers. Remember to be active on social media platforms. Keep your users regularly updated about new product launches or anything happening. This will increase your engagement rate.
What Type of Content Should I Post on Facebook
What you post on Facebook is an essential part of Facebook Marketing Strategy. You should always focus on creating engaging content. Facebook is not all about promotion you may also use to educate your consumers.
Posting images on Facebook is the best idea. If you are unsure, of what to post you may go ahead with images. For your e-commerce business, you can post images of your new launch products, images explaining the usage of your product, or if not you may go for simple facts or quotes post. Remember to post images according to Facebook guidelines. Facebook has certain criteria for images to be posted.
Profile Picture has to be 180 x 180 and the Cover Photo: 820 x 312. The Timeline image size is 1200 x 630. For timeline image, more than the size aspect ratio matters. Try to keep it 1.9:1 ratio.
You may also share links from your website page or any blog on Facebook. This will keep you users updated about your latest blogs and web pages. This is a best way to derive social media traffic to your e-commerce store.
Nowadays, more than images Facebook videos get engagement. People love watching videos. So try to make a full specification video for your product. This will definitely increase your user engagement and people will remember your videos more than just image post.
Best Facebook Marketing Strategy Making Tips
1. Create Realistic Goals
For any strategy to work efficiently it is best that you create a realistic and achievable goal. For your Facebook marketing to work efficiently, try to keep short and achievable targets and once achieved, create new ones. Each business has different goals to achieve. Not necessary what goals your competitor sets are liable to you too.
2. Study Demographics and Identify your Audience
Have a thorough study of the market where you are promoting your e-commerce business. It is very important to understand the needs and demand of your audience before approaching them. Find the age group and gender of the audience, which is more engaged with your brand. This will help you in effective targeting.
Use Facebook Audience Insight for a deeper understanding of your audience. This is a free analytical tool given by Facebook, where you can have a complete understanding of your audience.
3. Create Social Media Calendar for a Month
To avoid daily confusion of what to post, how to post, all social media managers create a complete social media calendar. This enables you to work efficiently and saves a lot of time. You may include columns for types of post, target audience, post timing, captions and content, etc.
4. Use Facebook Scheduling Tools to Schedule your Facebook Post
If you are targeting countries other than yours, with time zone difference, it is best to schedule your post according to their time zone. You may also schedule your weekly or monthly posts to save your time. Have a complete research on at what time people use Facebook post and schedule your post for that time. This will increase your user engagement rate.
5. Use Facebook Chat Bots
Try to integrate Facebook chatbots. This will help you communicate with your clients and users more effective and frequently. Therefore, when a user sees you post on Facebook and have some question about it Facebook chatbots can come to your rescue. It is not always possible for a person to be online answering all the questions.
Track your Work for the Best Results
To keep doing the good work one should always keep a track on work done. You should keep a track on the results achieved for your every post. This will help you know what works for your brand and what not.
Use Facebook Insights or Facebook Pixels for the same. With this pixel introduced, you can start following clients for future advantages, for example, a custom audience creation and focusing on, and tracking conversions. You can likewise utilize pixel-produced information to improve your e-commerce campaigns. To get to Page Insights, click on the “Insights” tab at the top of your Page. There, you will be naturally conveyed to the “Overview” section, which gives you a seven-day preview of the most significant action on your Page.
You will be able to see a number of like, reach, engagement rate, post, post details, Facebook reaction and many more. This is the best way to measure your ROI through Facebook.
Facebook Marketing is the best way to get traffic on your e-commerce website through social media. If you are not sure about your strategy or anything related to Facebook Marketing you may hire Social Media Marketing Consultancy Services for your e-commerce business. They have professional Social Media Strategist which can frame best marketing strategies which can help you increase your e-commerce traffic. You may also hire Social Media Expert to implement your Social Media Marketing (Facebook Marketing) strategy to deliver you best results.