Social Media is the fastest growing sector. In the past 10 years, it has shown the remarkable growth of 1 billion users, which is faster than the internet itself. More than forty-five percent of the total world population is using various social media platforms on a daily basis. According to a leading source, sixty-nine percent of adults in the USA use more than one social media site.
Marketing through social media is widely called as Social Media Marketing or SMM. Social media is one of the most trusted and powerful platforms to reach up to your target audience. It is an integral part of e-commerce marketing and helps e-commerce business to grow faster. Great social media marketing strategy and various social media campaign can bring a lot of success to your business and can generate leads and sales.
How to choose between various Social Media Platforms
Facebook Marketing is considered as one of the most efficient and result driven Social Media Marketing Strategy. Facebook is the most widely used social media platform all over the globe. More than 71% of social media users are active on Facebook on a daily basis. Facebook is the most versatile platform. It is beneficial for any kind of e-commerce business to derive more user engagement.
Always start by creating your own Business Page on Facebook. By this, you can regularly update your users with upcoming new product launches or any new services. You can include User Generated content on it. Facebook offers both organic and paid traffic. You can create various paid campaigns to get instant results. Facebook has its own algorithm. If you follow the right social media marketing strategy and write user engaging content than you can definitely get more likes and follow on your page. This will eventually lead to more traffic on your website.
Best for: Facebook marketing, being the most versatile of all social media platforms is beneficial for all types of businesses. Businesses aiming to reach a large audience, run advertisements and campaigns, and post live videos, interact with their consumers can use it.
Pinterest has gained much more popularity in the year 2019. It is a good way to promote your product-based business. You can upload the images of your products and it can result in top Google search when people are searching for a similar product.
Pinterest allows you to create different boards for your products wherein you can pin your images as per the category. Pinterest users mainly consist of women. If that is your targeted demographic than you must give it a try.
Best for: Pinterest Marketing is best for e-commerce businesses, which aims to share product photos, which will eventually drive website traffic, and lead to an increase in sales.
Instagram is the second most popular social media platform where you can definitely promote your ecommerce business.
You must start by creating an Insta-Store for your product and then work on increasing your followings. You should daily post content, images relevant to your business, go live, and post stories to engage more users on your website. You can also collaborate with influencers to market your product. Influencers are those people having an enormous fan following. They already have their fan base and people trust them.
Instagram has launched many new business features wherein you can create various sponsored campaigns to generate more revenue.
Best for: Instagram Marketing is best for brands that want to share photos and videos of their products.
Twitter is the best social media platform to create brand awareness. It is the best place to initiate a conversation with your users. It lets you broadcast all the latest updates related to your business, across the web.
Best way is to work on increasing your following. You must follow influencers in your industry, re-tweet their tweets to gain stream of followers in return. Always remember to interact with your users. On Twitter, you need to be active on the regular basis. If any customer has written anything positive about you, re-tweet it, answer their questions to mark your presence on the platform.
Best for: Twitter Marketing is best for businesses aiming to share regular updates, provide best customer service, or share relevant articles related to their business.
LinkedIn is more of a professional social media platform. It provides you the great platform to build a connection with people from the same industry. You can share your article and content within your niche. LinkedIn is most beneficial for job posting or networking.
You can also create your company’s page and start building connections. You can ask your clients to give you a recommendation on LinkedIn. These recommendations make your business credible and reliable for new clients. You can also answer people’s question searching for a similar service.
Best for: LinkedIn Marketing is best for B2Bs aiming to build professional connections, share news related to company or employees, or for job postings.
YouTube is no better place than YouTube to share your video content. You can start by creating your own channel and create user-driven content. Videos on YouTube can easily go “viral” hence leading traffic to your own website.
You can also contact any influencer in your niche to sponsor your product and promote it. This is a great way to derive users engagement for your products.
Best for: YouTube marketing is best for businesses that aim to share any kind of videos is it informative, funny or product review.
Marketing through social media is a great way. However, to derive the best results, you must have a solid social media marketing plan to follow first.
To make your social media marketing plan, you must be clear about a few things:
- Your purpose on social media/ what do you want in return
- Understand your target audience
- What/ where/ when are you going to share?
Now it is time for you to build your e-commerce social media marketing strategy.
1. Define your Goal:
Setting up a goal is the most crucial part of your e-commerce social media marketing strategy. You must create a goal, which is smart, and achievable. Never set an unrealistic goal for your business. Few are the goals, which every social media strategist should apply in his social media marketing strategy.
- Increasing brand awareness
- Lead generation
- Online sales
- Strong customer support
2. Understanding your target audience
To begin social media marketing, you should have a thorough understanding of your buyer’s persona. Once you know what your target audience is, it will be easier for you to create a result-driven strategy. For example, if you are someone having a beauty store than your target audience has to be women.
This will help you get more genuine users on your website and will help you generate more revenue. If you are creating sponsored or paid ad campaigns than selecting your target, the audience is a great way of social media optimization. This will help you reduce your ACoS and increase RoAS.
3. Choose the correct Social Media Platform
Choosing the right social media platform for your business is very important. You should know the purpose of your being on social media.
If you are someone who has just started your business than to create brand awareness, must be your prime focus. For this, Facebook and Instagram are the best platforms. Always define your objective of being on social media. Your selection of goal and target audience is the major driving factor to let you choose the best suitable social media platform for you.
4. Competitor Analysis
You should be always aware of your competitors move. This gives you a basic understanding of the market and audience to target. Have a sneak peek into your competitor’s social media accounts. Take note of their strategy. You should look into the following points:
- Their approach
- Number of followers
- Their frequency to post content
- Type of content
- Type of audience
This will give you the brief idea of how to start online marketing.
5. Social Media Presence
You should initially try to build your presence on various social media platforms. Create a strong social media profile by filling out the relevant information columns asked. Try to add your business images, logo, product images, etc. to create user engagement.
You should also work upon increasing your likes, followers, subscribers, shares, etc. Follow influencers in your niche, they have a huge fan following. Always remember to create good user engaging posts. You can always include User Generated Content (UGC) is a great way to gain more traffic.
6. Promote your Social Media Platform
Work on promoting your social media channels. If possible, interlink them with other social media platforms. Work on increasing your followers, subscribers, and likes for maximum visibility amongst your users.
Add various buttons to your social media account. You may include your website link, contact details, advertisements, and call-to-action button for more engagement.
7. Analyze your Results
You should always keep track of your activity. You should timely analyze your post. You must note which of your post has engaged maximum users. What time of posting or which content is working best for you to derive traffic on your website. Measure your activity on the following metrics:
- Engagement Rate
E-commerce Social Media Marketing Tactics
1. Latest Technologies
Try to include the latest technologies like chatbots, AR/VR, Artificial Intelligence in your posts. This will engage a large number of users.
Work with micro-influencer in your niche. They will help you derive more traffic to your website. As they already have a large number of fan following, you can easily get benefit from them.
3. Get rid of Fake Followers
You should always scrutinize your account. Always get rid of fake followers, as they are not beneficial to you in any way. Fake followers are always there for spamming.
4. Consistent Branding
Always make your posts by keeping in mind your brand image. There should be consistency in your posts and all design elements should be congruent. This makes your page visually appealing to create brand awareness.
5. Curated Links
It is always advisable to create your own unique content for your social media platform to engage more users. However, you can also link to outside articles. If you think, someone has written great content, which you can share with your users, then you must do it. This will create more engagement among your user as they need not go anywhere for any additional information.
However, you can get enough organic traffic through social media, but you can always go for paid advertising to get instant traffic. Facebook, Instagram, Twitter, Pinterest, LinkedIn, every platform has sponsored/paid ads facility to get you instant traffic.
Social media is not just the platform to create brand awareness but it can also get you enough traffic and can generate sales on your website. If you are unsure of your e-commerce social media marketing strategy then you can definitely hire a social media marketing agency. They have many social media marketing experts, which can help you generate traffic.